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Rays and Reach

Transforming Healthcare Operations 
​with Zoho CRM

March 2025

⏱️ Avg. Reading Time: 5 min

Introduction

Promed Hospital, a multi-specialty healthcare provider in Chennai, embarked on a digital transformation journey to enhance operational efficiency. By implementing Zoho CRM, the hospital aimed to automate processes, improve data accuracy, and enable data-driven decision-making.

Background

Promed Hospital, located in Chennai, India, is a leading multi-specialty healthcare provider. The hospital offers a wide range of specialties, including Cardiology, Neurology, and Orthopedics, ensuring high-quality medical care.

Before implementing Zoho CRM, Promed Hospital faced challenges with manual processes, which hindered efficient patient inquiry management and data accuracy. The need for a streamlined system was evident.

Challenges

Key issues faced by Promed

Manual Processes

Promed Hospital relied on manual processes for managing patient inquiries and doctor referrals, leading to inefficiencies and data inaccuracies.

Data Inaccuracy

Using Excel sheets for tracking patient calls resulted in data inaccuracies and made it difficult to maintain accurate records.

Referral Management

There was no organized system for handling doctor and organization referrals, complicating relationship management.

Solution Overview

Rays and Reach implemented Zoho CRM at Promed Hospital, integrating telephony systems for automatic call logging, creating a centralized referral database, and setting up real-time dashboards for insights. This solution uniquely excels in automating processes and enhancing data accuracy.

The implementation of Zoho CRM has significantly improved operational efficiency, enabling Promed Hospital to make data-driven decisions and enhance patient care.

How We Implemented the Solution

Results

Improved Efficiency

Improved Efficiency

The implementation of Zoho CRM at Promed Hospital resulted in streamlined call handling, with patient inquiries automatically logged, ensuring timely follow-ups and better tracking. This transition from manual processes to automation has significantly improved operational efficiency.

Enhanced Data Accuracy

Enhanced Data Accuracy

With the centralized referral database and automated reporting, data accuracy has improved, allowing the hospital to make informed decisions. The real-time insights provided by dashboards have eliminated the need for manual report generation.

Conclusion

The implementation of Zoho CRM at Promed Hospital has been a transformative journey, enhancing operational efficiency and data accuracy. The hospital can now make informed, data-driven decisions, ultimately improving patient care.

This case study highlights the importance of digital transformation in healthcare. By automating processes and centralizing data, Promed Hospital has set a benchmark for operational excellence in the industry.

Thank you for exploring Promed's transformation journey

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